Conductor

A new website for the world's leading SEO Platform.

We worked alongside Conductor's marketing team in New York to create a visual identity and website that shares the story of a new, insights-led approach to organic marketing.

Overview

Conductor is the world's leading organic marketing platform, helping brands drive deeper engagement with customers by analysing online search terms. Today, their software powers the content marketing operations of leaders like Citibank and FedEx, as well as high-growth brands like Birchbox and JustFab.
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Our role

  • Brand Strategy
  • Art Direction
  • Experience Strategy
  • Content Architecture
  • Web Design
  • Illustration
  • Web Development
INTRODUCTION

A new take on marketing.

These days, the internet is full of bland, generic marketing content — And everyone's tired of it. Enter Conductor, with a solution that pairs technology and specialist marketing services to help global brands create engaging, relevant and compelling content at scale.

Visuelt

Headings

VisueIt

Body

Jazzercise

RGB 177 223 48

HEX #B1DF30

Green Teal

RGB 0 181 133

HEX #00B585

Blue Magenta Violet

RGB 91 48 147

HEX #5B3093

Eerie

RGB 29 29 29

HEX #1D1D1D

Strategy

Defining a visual system

With an enviable customer-base and plans to double-down on user acquisition, Conductor invited our team to help them define a new visual identity system and rethink their marketing website from the ground up.
Identity

Speaking to the culture and values

Over several weeks, our teams created a new brand identity that spoke to the culture and values of their company, and stood-out against their enterprise MarTech solutions. Then, we planned, designed and developed a new performance-oriented website that clarified their proposition and significantly increased lead generation.