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Coast is a fintech product designed to make fleet operators’ lives a lot easier. The team wanted a brand and website that would drive their business forward and drive their competitors out of business.

What we did

  • Branding
  • Positioning
  • Copywriting
  • Website Design
  • Development
  • UI/UX Design

Fleeting glory.

Billed as the financial services platform for the future of transportation, Coast was founded by Daniel Simon, a serial entrepreneur with a history of admirably disruptive behaviour. It’s backed by a roster of investors who know what they’re doing, including Avid Ventures, Accel and Insight Partners. When Daniel asked us to help design their brand and website, they were still in stealth mode, so we had to be super quiet.


Coast is clear.

As a newcomer disrupting an industry full of comfortable incumbents with outdated practices and opaque pricing models, Coast wanted to enter the market like a breath of fresh air. Keywords: Clarity, modernity and transparency.

Keep calm and carry on.

Easily distinguished by deep blue oceanic tones, Coast’s brand is designed to exude calm, clarity and transparency in a sea of noise and confusion.

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    Smile and wave: A logo referencing coastal waves and flow of payments.

  • 11 colours

    Bright and optimistic vibes, and a blue that makes Coast’s card stand out in any wallet.

  • 12 type

    A quirky, chunky variation of Founders Grotesk exudes friendly and down-to-earth professionalism.

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    A little more rugged than your average SaaS company.

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    Plainspoken and straightforward, Coast’s voice takes its cue from customers.

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    A little rough around the edges, Coast’s illustrations are designed to look like doodles on a notepad.

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A vehicle for marketing.

As the main expression of the brand and its elements, the website uses all the tools at its disposal to communicate Coast’s remarkable simplicity, clarity and transparency.

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Coast-to-coast partnership.

As Coast has grown and matured, its marketing efforts have proliferated. Our initial work on the brand and website has evolved into an ongoing partnership where we work with Coast’s team on everything from website updates, ad campaigns, and all kinds of printed material.

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With thanks to
Daniel Simon, Alek Grinberg
Group 7499
It all adds up.
It all adds up.