Unifying the experience of a category-defining platform.

The merger created an opportunity for Contentsquare to redefine how its platform was understood. Previously, Heap, Hotjar and Contentsquare each held space in adjacent — and historically siloed — categories within analytics and experience optimisation. Our role was to model a structure that could contain all three: a clear product and solution hierarchy, audience pathways that made immediate sense, and naming and taxonomies that could scale.

We treated the architecture of the website as a product design challenge, mapping journeys, structuring content around decision-making moments, and simplifying the complexity of three companies’ worth of features.

This project coincided with a brand evolution focused on digital journeys, motion and the experience of “flow”. Our task was to translate that brand into a digital environment where every interaction felt intentional and effortless. We worked closely with Contentsquare’s in-house creative and product design teams to develop a web system that tells this narrative. Motion played a critical role: not as decoration, but as a way to express how digital experiences behave in the real world.

Contentsquare’s audience spans regions, industries, and levels of digital maturity. The website needed to be genuinely global: accessible, adaptable, and inclusive by default. We implemented multilingual support and localisation workflows, ensured the interface meets WCAG accessibility standards, and refined component behaviour for users with reduced-motion preferences.

The goal was ubiquity: a platform experience that feels native whether you’re in Singapore, Paris or New York — and whether you’re a practitioner, a digital leader or a C-level buyer.

Merging three websites into a single platform required careful orchestration across SEO, content systems, infrastructure and performance. We migrated content from all three sites into a unified CMS, preserved search rankings and URL equity through structured redirects, and optimised Core Web Vitals to maintain speed at scale. The result is a technical foundation built for growth.