- •UX Strategy
- •Copywriting
- •Website Design
- •Development
- •Animation
Three becomes one. After its acquisition of Heap and Hotjar, Contentsquare had to contend with three different marketing sites. Searching for a digital experience partner to bring it all together, Together felt like a natural fit.
A merger for the ages.
Modelling the experience.
Benjie Jackson
Senior Strategist, Together
A content hub. The “experience economy” has taken digital analytics from a back-office function to a company-wide initiative impacting multiple teams. Treated as a product design exercise, we built the content hub to serve this multi-faceted audience: searchable, scalable and full of interesting thoughts.
No margin for error. As purveyors of good UX, when Contentsquare’s team asked us to define the layout for each page on the new site, our strategists felt a twinge of pride. Through a series of page structure documents, we defined the content framework and narrative for features, solutions, blog articles and beyond.
Brand, meet product.
A brand new application. With a new visual identity shaped around journeys, customer understanding and fluid digital experiences, our designers worked their magic to elicit a feeling of effortlessness —applying Contentsquare’s palette, devices and illustrations to showcase the best of its updated digital experience platform.
Some blueprint. Working with product teams at Contentsquare, Heap and Hotjar, our UI designers helped shape the vision for the company’s all-new, all-in-one experience platform. From macro to micro interactions, colour coding, typesetting, iconography, interaction, modals, and more, the product vision is brought to life, naturally.
Social proof: a cornerstone of the experience.
A motion picture. Contentsquare’s view is that websites and apps aren’t inanimate objects — they’re living and breathing entities, designed to be interacted with. Singing from the same song book, we added moments of interaction inside existing UI animations. The result is layers of motion that make the product stand out.
No motion, please. For website users who have configured their devices for reduced motion, we added a handy pause button on every animation, adhering to accessibility standards.
Challenge accepted. Faced with the not insignificant technical challenges that come with merging three websites, our in-house development team worked diligently to maintain Core Web Vitals performance.
That’s a lot of content. Our developers carefully migrated resources from all three sites. Text, images, videos and other digital assets were moved while maintaining URL performance, SEO rankings and metadata — with every bit of content housed in a structured, unified CMS.
What language would you like your experience to be in? With a global audience spanning Europe, the Americas and Asia-Pacific, multilingual functionality puts Contentsquare’s platform at the fingertips of businesses from São Paulo to Sydney.
Mattia Santin
SVP Brand & Growth @ Contentsquare