---
title: Contentsquare — Machine-readable
source_page: http://localhost:3000/work/contentsquare/
canonical: http://localhost:3000/work/contentsquare/
format: text/markdown
last_updated: 2025-12-05
description: Case study: Contentsquare
---
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---
# Contentsquare — Machine Version
## Unifying the experience of a category-defining platform.
**Services:** Website
**What we did:**
- IA and UX architecture
- Visual and interactive design
- Global design system creation
- Content migration and CMS implementation
- SEO and performance optimisation
- Accessibility and localisation support
**Live site:** https://contentsquare.com
Contentsquare is a global leader in digital experience analytics, trusted by over 1.3 million websites and apps to understand how people interact with their products. Following the acquisitions of Heap and Hotjar, three distinct digital identities and marketing ecosystems needed to become one. We partnered with all three companies to design and build a unified web experience capable of supporting a scaled global brand, a broader product story, and a more ambitious commercial vision.
### Modelling the experience.
The merger created an opportunity for Contentsquare to redefine how its platform was understood. Previously, Heap, Hotjar and Contentsquare each held space in adjacent — and historically siloed — categories within analytics and experience optimisation. Our role was to model a structure that could contain all three: a clear product and solution hierarchy, audience pathways that made immediate sense, and naming and taxonomies that could scale. We treated the architecture of the website as a product design challenge, mapping journeys, structuring content around decision-making moments, and simplifying the complexity of three companies’ worth of features.
### Bringing the new brand to life.
This project coincided with a brand evolution focused on digital journeys, motion and the experience of “flow”. Our task was to translate that brand into a digital environment where every interaction felt intentional and effortless. We worked closely with Contentsquare’s in-house creative and product design teams to develop a web system that tells this narrative. Motion played a critical role: not as decoration, but as a way to express how digital experiences behave in the real world.
### Designing for global scale.
Contentsquare’s audience spans regions, industries, and levels of digital maturity. The website needed to be genuinely global: accessible, adaptable, and inclusive by default. We implemented multilingual support and localisation workflows, ensured the interface meets WCAG accessibility standards, and refined component behaviour for users with reduced-motion preferences. The goal was ubiquity: a platform experience that feels native whether you’re in Singapore, Paris or New York — and whether you’re a practitioner, a digital leader or a C-level buyer.
> "The new Contentsquare website was one of the biggest moments of the year. We needed a partner that would be flexible through the planning, building and launch phases — and Together’s ability to support the team was fantastic."
### Building an integrated, |performant platform.
Merging three websites into a single platform required careful orchestration across SEO, content systems, infrastructure and performance. We migrated content from all three sites into a unified CMS, preserved search rankings and URL equity through structured redirects, and optimised Core Web Vitals to maintain speed at scale. The result is a technical foundation built for growth.
## Press & Recognition
> "Contentsquare Raises $500 Million In SoftBank-Led Round"
[Read article](https://www.forbes.com/sites/iainmartin/2021/05/26/contentsquare-raises-500-million-in-softbank-led-round/)
> "Contentsquare Announces Sense: an AI Agent That Plans and Acts Like an Analyst"
[Read article](https://www.businesswire.com/news/home/20250513200292/en/Contentsquare-Announces-Sense-an-AI-Agent-That-Plans-and-Acts-Like-an-Analyst)
> "Contentsquare scales customer experience with Microsoft Marketplace"
[Read article](https://www.microsoft.com/en/customers/story/25531-contentsquare-azure-synapse-analytics)
> "Contentsquare Acquires Hotjar To Help All Businesses Build Better Digital Experiences"
[Read article](https://www.businesswire.com/news/home/20210901005077/en/Contentsquare-Acquires-Hotjar-To-Help-All-Businesses-Build-Better-Digital-Experiences)
> "Contentsquare closes a mammoth $600M round as customers clamor for digital analytics"
[Read article](https://techcrunch.com/2022/07/20/contentsquare-closes-a-mammoth-600m-round-as-customers-clamor-for-digital-analytics/)
> "Contentsquare Enters Definitive Agreement To Acquire Loris AI, Accelerating Push Into AI Agent Analytics and Conversation Intelligence"
[Read article](https://www.businesswire.com/news/home/20250730243292/en/Contentsquare-Enters-Definitive-Agreement-To-Acquire-Loris-AI-Accelerating-Push-Into-AI-Agent-Analytics-and-Conversation-Intelligence)
## Team
- Auxi Roselló
- Christian Schorm
- Matt Christie
- Mattia Santin
- Quentin Maison
- Romain Millien
- Vasavi Pandey
Unifying the experience of a category-defining platform.
What we did
IA and UX architecture
Visual and interactive design
Global design system creation
Content migration and CMS implementation
SEO and performance optimisation
Accessibility and localisation support
Overview
Contentsquare is a global leader in digital experience analytics, trusted by over 1.3 million websites and apps to understand how people interact with their products. Following the acquisitions of Heap and Hotjar, three distinct digital identities and marketing ecosystems needed to become one. We partnered with all three companies to design and build a unified web experience capable of supporting a scaled global brand, a broader product story, and a more ambitious commercial vision.
Contentsquare Raises $500 Million In SoftBank-Led Round
BusinessWire
Contentsquare Announces Sense: an AI Agent That Plans and Acts Like an Analyst
Microsoft
Contentsquare scales customer experience with Microsoft Marketplace
BusinessWire
Contentsquare Acquires Hotjar To Help All Businesses Build Better Digital Experiences
TechCrunch
Contentsquare closes a mammoth $600M round as customers clamor for digital analytics
BusinessWire
Contentsquare Enters Definitive Agreement To Acquire Loris AI, Accelerating Push Into AI Agent Analytics and Conversation Intelligence
In focus
01
Modelling the experience.
The merger created an opportunity for Contentsquare to redefine how its platform was understood. Previously, Heap, Hotjar and Contentsquare each held space in adjacent — and historically siloed — categories within analytics and experience optimisation. Our role was to model a structure that could contain all three: a clear product and solution hierarchy, audience pathways that made immediate sense, and naming and taxonomies that could scale.
We treated the architecture of the website as a product design challenge, mapping journeys, structuring content around decision-making moments, and simplifying the complexity of three companies’ worth of features.
02
Bringing the new brand to life.
This project coincided with a brand evolution focused on digital journeys, motion and the experience of “flow”. Our task was to translate that brand into a digital environment where every interaction felt intentional and effortless. We worked closely with Contentsquare’s in-house creative and product design teams to develop a web system that tells this narrative. Motion played a critical role: not as decoration, but as a way to express how digital experiences behave in the real world.
03
Designing for global scale.
Contentsquare’s audience spans regions, industries, and levels of digital maturity. The website needed to be genuinely global: accessible, adaptable, and inclusive by default. We implemented multilingual support and localisation workflows, ensured the interface meets WCAG accessibility standards, and refined component behaviour for users with reduced-motion preferences.
The goal was ubiquity: a platform experience that feels native whether you’re in Singapore, Paris or New York — and whether you’re a practitioner, a digital leader or a C-level buyer.
“The new Contentsquare website was one of the biggest moments of the year. We needed a partner that would be flexible through the planning, building and launch phases — and Together’s ability to support the team was fantastic.”
Mattia Santin
SVP Brand & Growth @ Contentsquare
04
Building an integrated, performant platform.
Merging three websites into a single platform required careful orchestration across SEO, content systems, infrastructure and performance. We migrated content from all three sites into a unified CMS, preserved search rankings and URL equity through structured redirects, and optimised Core Web Vitals to maintain speed at scale. The result is a technical foundation built for growth.
With thanks
With thanks to
Auxi Roselló, Christian Schorm, Matt Christie, Mattia Santin, Quentin Maison, Romain Millien and Vasavi Pandey.
