Three becomes one.

Contentsquare, global leader in digital experience analytics, is trusted by over 1.3 million websites and apps to monitor every click, swipe and scroll. Fresh from its acquisition of Heap and Hotjar, a single, unified B2B marketing experience was on the cards. That’s where Together came in.

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Three becomes one. After its acquisition of Heap and Hotjar, Contentsquare had to contend with three different marketing sites. Searching for a digital experience partner to bring it all together, Together felt like a natural fit.

A merger for the ages.

Naturally, a merger of this scale comes with significant strategic, creative and technical challenges. Think UX audits, content migration, CMS integration, SEO preservation and URL redirects, to name a few. Working closely with key stakeholders across the three businesses, from brand to product and marketing, we set about creating an integrated experience that would minimise friction and ensure continuity — setting Contentsquare up for its next chapter of growth.

Modelling the experience.

Why settle for one, when you can have it all? Following the decision to bring three platforms under one umbrella, the brand was uniquely positioned as the most complete digital experience platform in the space, sitting at the intersection of historically siloed categories. Our challenge: bring it all together under an intuitive information architecture. From product and solution packaging to taxonomies and journey maps, our UX strategists set about radically simplifying the complex maze of analytics.

“With products spanning Digital Analytics, Experience Monitoring and Voice of Customer, a key challenge was to organise and structure content in a way that felt logical and easy for users to navigate.”

Benjie Jackson

Senior Strategist, Together

A content hub. The “experience economy” has taken digital analytics from a back-office function to a company-wide initiative impacting multiple teams. Treated as a product design exercise, we built the content hub to serve this multi-faceted audience: searchable, scalable and full of interesting thoughts.

No margin for error. As purveyors of good UX, when Contentsquare’s team asked us to define the layout for each page on the new site, our strategists felt a twinge of pride. Through a series of page structure documents, we defined the content framework and narrative for features, solutions, blog articles and beyond.

Brand, meet product.

Today, digital experience is considered a key driver in how businesses gain brand ambassadors and stand out from the crowd. Every click, swipe and scroll matters. We applied this thinking to design, working alongside Contentsquare’s in-house creative team to bring the new brand identity and product design to life. All while making sure the website looks great and persuades people to take action.

A brand new application. With a new visual identity shaped around journeys, customer understanding and fluid digital experiences, our designers worked their magic to elicit a feeling of effortlessness —applying Contentsquare’s palette, devices and illustrations to showcase the best of its updated digital experience platform.

Some blueprint. Working with product teams at Contentsquare, Heap and Hotjar, our UI designers helped shape the vision for the company’s all-new, all-in-one experience platform. From macro to micro interactions, colour coding, typesetting, iconography, interaction, modals, and more, the product vision is brought to life, naturally.

Social proof: a cornerstone of the experience.

Thought social proof was just about adding a few logos? Think again. Going beyond the obligatory logo strip, we made social proof (case studies, testimonials, third-party reviews) essential to the experience. Embedded throughout the site, in moments you’d least expect, “proof points” effectively position Contentsquare as the market leader in digital experience — without them even saying it.

A motion picture. Contentsquare’s view is that websites and apps aren’t inanimate objects — they’re living and breathing entities, designed to be interacted with. Singing from the same song book, we added moments of interaction inside existing UI animations. The result is layers of motion that make the product stand out.

A digital experience, for everyone. With accessibility being a core part of the brand’s ethos, our design team worked meticulously to meet all colour, contrast and typography standards. Meanwhile, for screen readers our developers paired clean and semantic code with keyboard navigation features.

No motion, please. For website users who have configured their devices for reduced motion, we added a handy pause button on every animation, adhering to accessibility standards.

Challenge accepted.

Faced with the not insignificant technical challenges that come with merging three websites, our in-house development team worked diligently to maintain Core Web Vitals performance.

That’s a lot of content. Our developers carefully migrated resources from all three sites. Text, images, videos and other digital assets were moved while maintaining URL performance, SEO rankings and metadata — with every bit of content housed in a structured, unified CMS.

What language would you like your experience to be in? With a global audience spanning Europe, the Americas and Asia-Pacific, multilingual functionality puts Contentsquare’s platform at the fingertips of businesses from São Paulo to Sydney.

“The new Contentsquare website was one of the biggest moments of the year. We needed a partner that would be flexible through the planning, building and launch phases — and Together’s ability to support the team was fantastic.”