Diffblue
Power grid.
Autonomously writing code, Diffblue’s AI technology boosts developer productivity and code quality by writing Java unit tests with precision, at scale. It’s a brand story that literally writes itself.
- Brand Strategy
- Brand Design
- Website Design
- Animation
- Development
![james smith](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fjames-smith.jpg&w=3840&q=75)
Out of the blue.
![diffblue lanyard](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fdiffblue-lanyard.jpg&w=3840&q=75)
![diffblue tee](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fdiffblue-tee.jpg&w=3840&q=75)
![diffblue tote](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fdiffblue-tote.jpg&w=3840&q=75)
![diffblue billboard](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fdiffblue-billboard.jpg&w=3840&q=75)
It’s elementary.
Square won.
It’s a brand system that would make Euclid proud, with the building blocks of squares, cubes and grids echoing across the different brand elements. The outcome is a premium brand that exudes intelligence and vitality—unified, interconnected, and instantly identifiable.
Spot the difference. Diffblue’s logo echoes and references the brand’s visual language of squares and cubes.
A colourful character. The palette takes inspiration from the world of code as well as Diffblue’s Oxonian roots, with secondary colours that pair well with the primary Oxford Blue, and a pulsing gradient effect to indicate “something happening.”
Atypical. Diffblue’s typeface is the clear, legible and flexible Chromatic, with Pro for headers and body, and Mono for code.
A professional flair. Brand photography places software developers at the heroic centre, styled with colourful flair and the warm glow of screens.
Untangled web.
![diffblue cisco iot](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fdiffblue-cisco-iot.jpg&w=3840&q=75)
![cover](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fcover.png&w=3840&q=75)
“Finally our brand and website represent where our company and product is today — a mature player in the ever-advancing AI for Code category.”
![1601356229872](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2F1601356229872.jpeg&w=1920&q=75)
Cassy Locke
Head of Marketing, Diffblue
![mobile](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F12%2Fmobile.png&w=3840&q=75)