Repositioning Genius Sports as the heartbeat of modern sports entertainment.

What we did

Brand messaging and positioning strategy
Product and solution packaging
UX strategy, sitemap, and page architecture
Full website design, copy, and development
Tone of voice and storytelling framework
Motion and interaction design across pages
Scalable content management system

Overview

Genius Sports transforms real-time sports data into the fuel for richer fan experiences. From betting and media to leagues and live broadcasts, they power a new era of sports entertainment.

But their story wasn’t coming through. The old site was too complex, too siloed, and didn’t reflect Genius’s scale or ambition. It undersold what they offered — and who they were building for.

We partnered with Genius to sharpen the message, simplify the model, and turn a sprawling business into a unified digital experience. One that speaks directly to customers, drives commercial outcomes, and reflects the energy of modern sport.

geniussports.com

Newsworthy

NCAA reaches deal with sportsbooks for data, logos
Reuters
Genius Sports Acquires Sport Innovation Lab, Premiere Fan Data Platform
Forbes
Phone
Ui

In focus

Solutions

01

A clearer story for a complex business

Genius Sports isn’t a point solution. It’s an ecosystem. From live data to media activation, product packaging was a challenge. So we simplified that complexity.

We mapped four core lines of business and built a framework to explain how they work together. Each offer has its own journey, with messaging tailored to ICPs and proof to support the pitch. No dead ends, no distractions: just a clear line from visitor to value.

02

Built to support every audience

Genius needed to speak to leagues, brands, betting operators and broadcasters, as well as the internal champions who bring them in. No easy feat.

We mapped distinct buyer journeys and designed with their needs in mind: self-serve paths for browsing, enterprise flows for engagement, and clear CTAs that convert.

Whether you’re a CMO, CTO or Sportsbook Director, the new site helps you find what you’re looking for. and understand how Genius can help.
Sitemap 2
Customers

03

Putting fan-focused innovation front and centre

The old site didn’t reflect the immersive, fast-moving nature of Genius’s work. It felt static and disconnected from what modern fans want.

We shifted the focus to outcomes: better fan experiences, higher engagement, and more immersive content. Motion, interaction, and product storytelling brought energy to every screen, matching the ambition of a company shaping the future of sport.
Mobile
Content Hub

04

Turning a website into a commercial engine

The new Genius site isn’t just a rebrand. It’s a tool.

We built a flexible CMS that enables teams to launch faster and keep content fresh. A modular design system allows updates at scale. And strong SEO foundations and performance optimisations ensure the experience works across regions, devices, and moments.

The result is a digital platform that reflects the scale and sophistication of Genius Sports today, and the direction it’s heading in the future.
Approach
Switcher

With thanks to

Tom Washington, Juliana Galeano and Abbie Fairlie.