The MVP of sports data.
Overview
What we did
Genius Sports has been turning raw data into great fan experiences since 2016. With an ever expanding portfolio of customers, products and technologies, they came to us for a website to sort it all out.
Big league.
Genius Sports has mastered the art of turning data into entertainment. Founded in London in 2001, the firm has evolved into a $1.5B global leader in sports data tech, with 1,800 employees and 650 long-term partnerships with pretty much every organisation in sports.
The plot thickens.
With shifts in technology changing the way fans enjoy sports and a new audience favouring immersive, behind-the-scenes content, Genius asked us to revamp their web presence.
The motion of sports that was already a core part of the Genius brand required a website that felt alive with the buzz of game day. And the site needed to better communicate their wide-ranging products and innovative approach to a diverse set of stakeholders.
The connective tissue. The Genius business model is a complex one, essentially comprising four businesses in one. But the connective tissue between them all is sports data.
Thankfully, Together knows a thing or two about creating integrated, B2B-focused digital experiences. So, we set about creating a marketing website that would encompass the infrastructure for the entire sports ecosystem
Game on.
We hustled up the team (strategy, UX, copy, design, dev and motion) to create a site that included product and solution packaging, as well as taxonomy and journey maps.
We also needed to create a tone of voice that would evoke human connection, focused energy and modern expertise — while speaking to everyone from teams and leagues to broadcasters and brands.
Built on Genius. The core concept of ‘Built on Genius’ was an aspirational refrain that worked as a rallying cry for the business, as well as working to make the brand synonymous with a new age of sporting experience and entertainment. Synonymous, in fact, with a whole new world of sport.
The Genius Sports brand is all about dynamism and action, so we honed in on the data that Genius collates from many different types of sport and visually gamified it.
Micro on max. Using motion and micro interactions throughout the site, our developers leaned into the use of horizontal lines on button hovers, masthead reveals, and image callouts throughout the site’s complex pages to compliment the brand’s inherent sense of momentum.
With thanks to
Tom Washington, Juliana Galeano and Abbie Fairlie
