Incite
DOLLARS AND CHANGE.
Imagine a firm of venture capitalists who care less about making dollars than change. Not so easy, is it? Maybe that’s why Incite asked us to help tell their unusual story.
- Branding
- Copywriting
- Website Design
- Development
Value proposition.
![incite 1](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2Fincite-1.jpg&w=3840&q=75)
Human capital.
![incite 2](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2Fincite-2.jpg&w=3840&q=75)
Brand
Incite revolution. Inspired by the firm’s mission of inciting radical change we took visual cues from handwritten letters, placards and manifestos to create a visual identity inspired by change and movement.
The bold and the beautiful. Incite’s primary typeface GTF Plakat is perfect for slogans promising a better future. It pairs nicely with FT Polar, eminently suitable for practical body copy, and Almonde, a script font that captures the rawness of the moment.
Nailing the colours. A flag-like motif that complements Incite’s logo appears in a variety of settings, bringing contrast and tension to the brand’s visual language. Coupled with a palette blending vibrant accents and deep undertones with muted colours inspired by placards and craft paper.
Model citizens. Incite’s changemakers are captured in either photo-journalistic black and white, or textured colour to create a style which feels grounded and real.
The incite story.
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![incite5](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2Fincite5.jpg&w=3840&q=75)
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![Small Block 1](/_next/image/?url=https%3A%2F%2Ftogether2024.wpengine.com%2Fwp-content%2Fuploads%2F2023%2F07%2FSmall-Block-1.jpg&w=3840&q=75)
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