Founded by a team of veterans from Palantir frustrated by the sorry state of finance software, Mosaic embarked on a mission to revolutionise the modern CFO’s toolkit. Their product: A Strategic Finance Platform that automatically collects and models important cross-functional data to help CFOs make more profitable decisions.
“Together took our brand to the next level.”
Director of Growth, Mosaic
Right on the money.
To take charge of the Strategic Finance category and connect with an audience of forward-thinking CFOs, Mosaic needed a polished, confident, no-nonsense brand and website. Chess, the ultimate game of strategy, emerged as a core creative concept, along with that sacred workhorse of financial types, the spreadsheet.
Knights of the Excel table.
Using the ancient and noble game of chess as an anchoring concept was an inspired move, even if we do say so ourselves. Especially with the addition of both overt and subtle visual references to the spreadsheets in which a lot of CFOs’ heads are buried all day.
Check, mate. Illustrations with precise isometric lines, plus a touch of personality.
Typical. Sleek, unassuming and readable, Basier is like Helvetica’s slightly cooler younger sibling: a perfect balance of classic and modern.
Blue note. The hardest working colour in SaaS felt like the right fit for finance. It is what it is.
Mosaic’s website is where we tell the story of the old and the new. The narrative contrasts today’s unhelpful tools — manual updates, #REF! errors, things not loading, data all over the place, no complete picture — with Mosaic, riding a rainbow unicorn at the end of the tunnel.
Since the launch of Mosaic’s brand and website, Together has worked with their team to further develop the brand, and to produce juicy material for the various marketing channels where Mosaic maintains a presence.