The brand powering the future of agentic sales enablement.

What we did

Brand positioning and messaging strategy
Visual and verbal identity
Marketing website design and development
Design system for product and marketing
Motion and interaction design
Ongoing partnership across brand, campaigns and web

Overview

Orum is transforming how revenue teams learn, perform and grow, shifting AI’s role from passive assistant to active participant in every sales conversation. As the platform expanded beyond dialing into coaching, analytics and enablement, Orum needed a brand and website that reflected the ambition of this new paradigm. Together, we defined that evolution and built the digital foundation for the category Orum is now shaping.

orum.com

Newsworthy

Orum raises $22M to inject AI into the sales prospecting process.
Orum ranked in the top 10 Best Auto Dialer Software Of 2025.
Orum launches new suite of AI coaching and enablement features for the entire revenue organization.
A tightly executed, energetic identity that pairs a confident new mark with bold type, smart colour contrast and slick applications to make Orum feel genuinely exciting.

In focus

01

Positioning a brand already embedded in the sales culture.

At the time of our initial partnership, Orum had already achieved a rare level of recognition among SDRs. It was not just a product — it was part of the vernacular of sales. Our work focused on translating that earned, on-the-ground affinity into a clearer market position that resonated up the organisational ladder. The brand narrative tied individual performance to team-level outcomes, positioning Orum as a force multiplier for revenue teams and a foundational tool for modern sales operations.
Orum Photography
Orum Billboard

02

A visual identity built around performance and momentum.

Sales is fast, competitive and communal. Closer to athletics than administration. The brand expresses this energy through condensed, forward-leaning typography, angular graphic devices that create a sense of acceleration, and a palette led by Orum’s vibrant gold. Motion design is purposeful rather than decorative, reinforcing the idea of constant movement, progress and shared success across the sales floor.
Phone

Together just gets it. Their team understood exactly what we were doing, where we’re going, and what we needed to get there.

Parker

Parker Tinsley

Product Marketing Manager, Orum

Solutions

03

A website built to drive adoption, activation and scale.

The marketing site needed to serve multiple audiences simultaneously — from executive decision-makers to frontline sellers — while staying adaptable as Orum’s product surface expanded. We designed a product-led site that explains workflows clearly, showcases outcomes with confidence, and connects platform capabilities to revenue impact. Built in Next.js with a headless CMS, it gives Orum the flexibility to launch campaigns, refresh messaging and scale its product narrative.
Dialer
Product

04

A brand built to evolve — and a partnership built to grow with it.

As Orum has expanded beyond dialing into conversation intelligence, coaching and performance analytics, we’ve continued to refine the brand and website to reflect that evolution. Together maintains an ongoing partnership that spans site enhancements, campaign creative, narrative development and go-to-market alignment. The result is a brand that scales as the product does. One that stays ahead of the market rather than reacting to it.
Rip The Dials

With thanks to

Ting Ting Luo, Parker Tinsley and Brett Tunick.