---
title: Stytch — Machine-readable
source_page: http://localhost:3000/work/stytch/
canonical: http://localhost:3000/work/stytch/
format: text/markdown
last_updated: 2025-01-29
description: Case study: Stytch
---
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---
# Stytch — Machine Version
## You shall not password.
**Services:** Website
**Live site:** http://stytch.com
Stytch is an authentication platform for developers that makes passwords a thing of the past. It’s also a pretty successful company that needed a brand to match. You’ll never guess what happened next.
### Please exit your password.
For most, stolen or weak passwords are a big problem. For the founders of Stytch, they were a big opportunity. Their goal: solve authentication once and for all, and become the go-to developer platform for authentication products. With vast reserves of ambition, technology and funding, the only thing missing was a stronger brand.
### Stytching it all together.
Having ascended to unicorn status, it was time for Stytch to get a brand and website to match. Something that would clarify their product strategy, strategically position the company as the all-in-one authentication platform, as well as appeal to all those enterprise customers who stand to gain the most from implementing bulletproof authentication. You know, the usual.
> "Together is seriously talented."
### Cloak of visibility.
An ingredient brand, built to be integrated into third party products (think “Intel Inside”), a lot of the messaging on Stytch’s website was about making the invisible visible. We wanted the website to tell a really interesting and interactive story of where Stytch is the magic wand that makes all of the hero’s problems go away.
### Next, please.
As one would expect from a company of developers, Stytch’s team had strong opinions about their site. Our developers were happy to adopt their tech stack for the build, using Next.js 12, a powerful framework with great performance and flexibility.
## Team
- Julianna Lamb
- Reed McGinley-Stempel
- Aiden Forrest
- Ali Pulver
You shall not password.
Overview
Stytch is an authentication platform for developers that makes passwords a thing of the past. It’s also a pretty successful company that needed a brand to match. You’ll never guess what happened next.
For most, stolen or weak passwords are a big problem. For the founders of Stytch, they were a big opportunity. Their goal: solve authentication once and for all, and become the go-to developer platform for authentication products. With vast reserves of ambition, technology and funding, the only thing missing was a stronger brand.
Stytching it all together.
Having ascended to unicorn status, it was time for Stytch to get a brand and website to match. Something that would clarify their product strategy, strategically position the company as the all-in-one authentication platform, as well as appeal to all those enterprise customers who stand to gain the most from implementing bulletproof authentication. You know, the usual.
Brand aid.
The basic building blocks of Stytch’s brand were already in place, but some essential components were missing. We set about clarifying and simplifying, making the brand cohesive, approachable and resonant, especially for the primary audience of developers.
Slide 1 of 4
“Together is seriously talented.”
Reed McGinley-Stempel
Founder, Stytch
Cloak of visibility.
An ingredient brand, built to be integrated into third party products (think “Intel Inside”), a lot of the messaging on Stytch’s website was about making the invisible visible. We wanted the website to tell a really interesting and interactive story of where Stytch is the magic wand that makes all of the hero’s problems go away.
Next, please.
As one would expect from a company of developers, Stytch’s team had strong opinions about their site. Our developers were happy to adopt their tech stack for the build, using Next.js 12, a powerful framework with great performance and flexibility.
With thanks
With thanks to
Julianna Lamb, Reed McGinley-Stempel, Aiden Forrest and Ali Pulver.
