You shall not password.

For most, stolen or weak passwords are a big problem. For the founders of Stytch, they were a big opportunity. Their goal: solve authentication once and for all, and become the go-to developer platform for authentication products. With vast reserves of ambition, technology and funding, the only thing missing was a stronger brand.

Having ascended to unicorn status, it was time for Stytch to get a brand and website to match. Something that would clarify their product strategy, strategically position the company as the all-in-one authentication platform, as well as appeal to all those enterprise customers who stand to gain the most from implementing bulletproof authentication. You know, the usual.

The basic building blocks of Stytch’s brand were already in place, but some essential components were missing. We set about clarifying and simplifying, making the brand cohesive, approachable and resonant, especially for the primary audience of developers.

An ingredient brand, built to be integrated into third-party products (think “Intel Inside”), a lot of the messaging on Stytch’s website was about making the invisible visible. We wanted the website to tell a really interesting and interactive story of where Stytch is the magic wand that makes all of the hero’s problems go away.

As one would expect from a company of developers, Stytch’s team had strong opinions about their site. Our developers were happy to adopt their tech stack for the build, using Next.js 12, a powerful framework with great performance and flexibility.