Stytch

You shall not password.

Masthead

Stytch is an authentication platform for developers that makes passwords a thing of the past. It’s also a pretty successful company that needed a brand to match. You’ll never guess what happened next.

What we did

  • Branding
  • Copywriting
  • Website Design
  • Development
One Time

The Client

Please exit your password.

Where many would see stolen or weak passwords as a big problem, the founders of Stytch saw a big opportunity. Their goal: solve authentication once and for all, and become the go-to developer platform for authentication products. They had the ambition, the technology and the funding. All they needed was a stronger brand.

Homepage

The Challenge

Stytching it all together.

Having ascended to unicorn status, it was time for Stytch to get itself a brand and website that did it justice. Something that would clarify their product strategy, strategically position the company as the all-in-one authentication platform, as well as appeal to all those enterprise customers who stand to gain the most from implementing bulletproof authentication. You know, the usual.

09 Passwordless

The Brand

Brand aid. Stytch came to us with some of the basic building blocks of a brand in place, but as a whole, the experience was missing something. We made it our priority to clarify and simplify — making it cohesive, easy to understand, and actionable, especially for Stytch’s primary audience, developers.

  • Type
  • Illo
  • Colour
  • Icon
23 Illustration 5
Mousetrap
Slinky
20 Illustration 2
1 / 4
12 No More Passcodes
07 Hat
08 Magic Links

"Their team is seriously talented"

Reed

Reed McGinley-Stempel

Founder, Stytch

16 Piggybank
17 Bag

The Website

Cloak of visibility.

For an ingredient brand like Stytch (built to be integrated into other products), a lot of the messaging was geared towards making the invisible visible. (Think “Intel Inside.”) We wanted the website to tell a really interesting and interactive story of a hero’s journey that would position Stytch as the ultimate magic wand that makes all problems go away.

25 Auth Platform For Fintech
33 Boost Security
28 Email Magic Links
26 Icons
27 Sign Up
29 User Email Address

Development

Next, please.

As one would expect from a company of developers, Stytch’s team had strong opinions about their site. Our developers were happy to adopt their tech stack for the build, using Next.js 12, a powerful framework with great performance and flexibility.

Passwordless
With thanks to
Julianna
Julianna Lamb,
Reed
Reed McGinley-Stempel,
Aiden
Aiden Forrest,
and
Ali
Ali Pulver.

There's more where that came from.