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Tabs

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<ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">You understand strategy and use it to shape design decisions that are purposeful and effective.</li>
<li data-stringify-indent="0" data-stringify-border="0">We don’t expect you to have lived your whole career in B2B, but a bit of experience here will help you hit the ground running.</li>
<li data-stringify-indent="0" data-stringify-border="0">You make real, additive design that doesn’t just look good, but actively solves client problems.</li>
<li data-stringify-indent="0" data-stringify-border="0">You follow your instinct and creativity to get to exciting answers quickly, without losing focus on quality.</li>
<li data-stringify-indent="0" data-stringify-border="0">You talk passionately offering insight about your work. Getting people excited about an idea is half the battle.</li>
<li data-stringify-indent="0" data-stringify-border="0">You recognise that brand and product are inseparable, with a strong ability to design seamlessly across brand, web, and product experiences.</li>
<li data-stringify-indent="0" data-stringify-border="0">You give and receive constructive feedback, helping us raise our design standards as a team.</li>
<li data-stringify-indent="0" data-stringify-border="0">You’re curious and questioning — always pushing for the strongest creative outcomes.</li>
<li data-stringify-indent="0" data-stringify-border="0">You’re a team player. Together isn’t just a name.</li>
</ul>

<ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">Bring 8+ years of design experience, where you have been the creative powerhouse in branding projects.</li>
<li data-stringify-indent="0" data-stringify-border="0">Have a strong portfolio of brand identity and systems work.</li>
<li data-stringify-indent="0" data-stringify-border="0">Are proficient in Figma, Adobe CC and creative AI platforms. With a keen interest in emerging design technology.</li>
<li data-stringify-indent="0" data-stringify-border="0">Have experience in B2B tech (a strong advantage).</li>
</ul>

Senior Brand Designer

<ul>
<li>You’re a clear, confident communicator. Whether leading a room of founders or C-suite execs, you speak clearly but with authority.</li>
<li>You bring a sharp analytical mind. You’re an expert at turning deep research into insights, and insights into compelling brand positioning.</li>
<li>You know how to lead workshops. You get people talking, thinking and aligned: founders, marketers, C-level stakeholders and beyond.</li>
<li>You write with authority. From capturing big ideas in simple, evocative language that clients remember to writing a strategy document.</li>
<li>You present strategy decks with clarity and conviction. Inspiring confidence in your recommendations — whether that’s a positioning statement, value proposition or brand story.</li>
<li>You collaborate closely with design teams. With a real design sensibility, you translate strategic thinking into creative directions that feel powerful and consistent.</li>
<li>You’re curious, questioning and ambitious. Perhaps you’re looking to step into your first senior role.</li>
</ul>

<ul>
<li>Bring 4+ years of experience in strategy, brand, or product marketing.</li>
<li>Likely come from one of these backgrounds:
<ul>
<li>Product marketing lead at a tech company</li>
<li>Strategist at a brand, digital, or creative agency</li>
<li>Copywriter with strategy experience, looking to make strategy your focus</li>
</ul>
</li>
<li>Have experience in tech (SaaS, fintech, AI, etc.), or a strong interest in diving into them.</li>
<li>Have a deep understanding of brand positioning and value proposition development.</li>
</ul>

Senior Strategist

<ul>
<li>You’re versatile in design, comfortable across multiple disciplines. From decks and social media assets to ad creative, sales materials, web pages, and beyond.</li>
<li>You love building and evolving brands over time — shaping ideas into lasting experiences through ongoing creative partnerships.</li>
<li>You’ve got a solid foundation in marketing. In other words, your creative work is always purposeful, impactful, and aligned with strategy.</li>
<li>You’re adept at managing your time efficiently to meet both our high standards and the needs of our clients.</li>
<li>You bring strong opinions to the table, proactively developing solutions rather than simply reacting to challenges.</li>
<li>You’re a proactive communicator and organiser who efficiently manages their day, asks insightful questions, and confidently presents ideas to clients (all while coordinating effectively with the team).</li>
<li>You have a sharp eye for exceptional design and aren’t afraid to advocate for what truly stands out.</li>
</ul>

<ul>
<li>Bring 3+ years of experience in an agency environment (ideally).</li>
<li>Are proficient in Figma, Adobe CC, and Google Slides.</li>
<li>Are interested in animating in After Effects or Rive (even if you don’t know how).</li>
<li>Have knowledge of generative AI tools and prompting (this would be a bonus).</li>
</ul>

Digital Designer

<ul>
<li>You’re equally at home with all kinds of digital experiences, but you excel in web design and delightful UX.</li>
<li>You’re enthusiastic about tech. Most of our clients are B2B tech companies, so that’s useful.</li>
<li>You’re ambitious, and eager to build something great with us.</li>
<li>You’re not perfect. That’s okay, nobody is. But you’re extremely good at what you do. Your taste is unerring, and your aesthetic is flawless.</li>
<li>You’ve got your act together. You may be a creative spirit, but you dot the i’s, cross the t’s and do what you said you would, when you said you would.</li>
<li>You may not code, but you understand how developers bring your designs to life.</li>
<li>You’re a team player. Together isn’t just a name.</li>
<li>You only wear black. Just kidding, we’re no longer doing that.</li>
</ul>

Design Director

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Tabs is an AI-native platform that automates the most critical parts of finance. From billing and collections to revenue recognition and compliance, Tabs is purpose-built for modern finance teams — taking on the manual work that slows companies down and giving leaders real-time business visibility.
As the product matured and customer momentum grew, the brand needed to grow with it. The opportunity was twofold: clarify what makes Tabs different in a crowded market, and build a presence that could earn the trust of even the most sceptical enterprise buyers.
We partnered with Tabs to define a clearer position in the market, evolve their identity, and build a website that could support strategic sales conversations while scaling with the business. The result is a brand that reflects the gravitas of finance, the pace of modern software, and the intelligence of AI — all in one tab.

The “all-in-one” story has been told. Tabs offers something far more powerful: flexibility. Flexing across the entire contract-to-cash process, supporting any billing model, working with any payment flow, adapting to fragmented data, and strengthening teams with AI agents... the possibilities for modern finance teams were endless. They just needed to be shown. 

Finance teams are stretched, but still stuck in tedious, fragmented processes. Tabs doesn’t just automate workflows, it changes what finance teams can achieve. Faster cash. Live revenue visibility. Less manual effort. And more confidence at close. We reframed the story around these outcomes. Giving CFOs and Controllers a clearer reason to switch, and the right metrics to measure impact.

At the core of Tabs is the commercial graph. A unified system that connects contracts, CRM data, usage, payments, and billing terms. It powers accurate invoicing, precise revenue recognition, and clear audit trails without manual effort. We positioned the graph as more than a backend feature. It’s the foundation of the brand, built to deliver control, consistency, and confidence at scale.

We know that for most finance leaders AI transformation won’t happen overnight — and that many remain sceptical. That’s why our AI story remained focused on clear, immediate outcomes: the always-on finance co-worker that helps teams do more with less, and scale without adding headcount. 

Tabs is growing fast: across products, markets, and buyer types. The brand system is built to grow with it. From reusable components to content frameworks and motion principles, everything is designed for consistency at speed, so every launch carries the same clarity and every interaction earns the same trust.

Creating clarity and credibility for an AI-native finance platform.

What we did

Overview

In focus

01

Making the difference clear

02

From features to impact

03

Bringing the backend
to the forefront

04

AI you can trust

05

Extending the story

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