Trullion
It all adds up.
To rescue oppressed finance teams from the tyranny of the evil Lord Spreadsheet, the founders of Trullion built a formidable new accounting platform powered by artificial intelligence. But first, they needed a bit of branding magic.
- Branding
- Website Design
- Content
- Development
- Illustration
Creative accounting.
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The first Trullion is always the hardest.
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A brand you can account on.
Inspired by Trullion’s mission of bringing structure, accuracy and unity to financial information, we loaded the brand with visual cues that directly reference the product: a highlighter device for emphasis, a rectangular frame motif reminiscent of the cells of a database, and a typographic layout that mimics Trullion method of extracting data from financial documents.
A sophisticated pairing of a variable serif and a minimal sans-serif — the squared spurs and terminals of the latter mirroring Trullion’s existing brand mark.
Trullion’s product design informed the brand’s renewed palette, with a combination of deep tones and vibrant highlights.
Adding character and depth to the brand, the illustration style references numbers and data-cells to emphasize core features and benefits.
A custom image library leans on the muted tones from the new color palette, in a simple and authentic style that matches Trullion’s identity.
It’s alive.
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