It all adds up.
Having heard the laments of finance and audit teams living under the tyranny of the evil Lord Spreadsheet, the founders of Trullion decided to come to their rescue by building a formidable new accounting platform, powered by the magic of AI. But first, they needed a bit of branding.
What we did
- • Branding
- • Copywriting
- • Website Design
- • Development
Wouldn’t it be nice to have an AI-powered platform that makes the lives of finance types a lot more pleasant? That’s what a team of founders with a background in finance thought. So they came up with one. They called in Trullion, and it automates all kinds of indispensable accounting workflows that no one really likes doing manually. Armed with a working prototype and a round of seed investment from a bunch of battle-hardened investors, Greycroft, Aleph and Third Point, they asked Together to help them create a brand around their new product.
The first Trullion is the hardest.
Entering a crowded and conservative market, Trullion had two main challenges — if you don’t count autocorrect’s tendency to “correct” its name in writing. First, positioning itself as an innovator in the accounting space, with a fanatical devotion to efficiency, compliance, and accuracy. Second, repositioning the product as a platform, not a point solution.
A brand you can account on.
Building Trullion’s brand, we drew inspiration from the core benefits of their offering: structure, accuracy and unity of financial information, borrowing visual cues from their AI-powered software to organize content.
A sophisticated pairing of a variable serif and a minimal sans-serif — the squared spurs and terminals of the latter mirroring Trullion's existing brand mark.
Trullion's product informed the brand’s renewed palette, with a combination of deep tones and vibrant highlights.
References to numbers and data-cells emphasize core features and benefits, adding character and depth to the brand.
A custom image library features some of the muted tones from the new palette while adding sincerity and authenticity to Trullion's identity.
The main goal for the website was to bring the platform to life, establishing a clear continuity between product, brand and marketing. With all the elements in place, the site drives conversion by building a compelling case for Trullion’s unique selling proposition.