Repositioning a fintech leader for enterprise growth.

Overview

What we did

Brand evolution and refinement
Messaging and positioning strategy
Multi-audience site architecture
Enterprise-focused design and copy
Product storytelling through interactive UI
Scalable CMS and component system
Ongoing design and dev partnership

Overview

Unit came to us in 2021 as a fast-moving fintech startup. We built the brand and site that helped them win early traction with developers and product teams — work that made them stand out in a crowded fintech space and is still widely referenced in the embedded finance category.

By 2024, Unit was entering a new phase: selling to larger companies, launching more complex products, and running a broader go-to-market strategy. They needed to look and operate like a leader. This wasn’t just a redesign — it was a shift in how Unit presents itself to the market at a pivotal stage. The new brand and site had to support deeper sales conversations, more complex content strategy, and a broader enterprise narrative.

We helped them evolve their brand and site for this next chapter—refining their narrative, maturing their design system, and building a platform that supports fast content delivery, deep product storytelling, and strategic segmentation.

unit.co

Outcomes

Clearer messaging across segments and use cases
Significantly increased enterprise lead generation
Faster campaign launches with full brand control
Shorter sales cycles and faster deal velocity

2021

Where we started.

In 2021, Unit was just beginning to define its category. We created the original brand and website that helped them win early traction with developers and product teams. That work made them stand out in a crowded fintech space — and it’s still widely referenced in the embedded finance landscape. The 2024 evolution builds directly on that foundation.
Cards
Unit Sticker

In focus

2021

A presence built for enterprise.

We evolved Unit’s brand and marketing experience to meet the expectations of larger buyers. From sharper design and more strategic messaging to clearer hierarchy and refined UI patterns, every detail signals maturity. The result is a digital presence that feels credible, outcome-focused, and ready to support complex, enterprise-scale decisions.
Iphone
Secure
Homepage

2021

Making an invisible product feel tangible.

Embedded finance is complex and largely invisible. We made it real through UI demos, layered navigation, and outcome-first copy. The result: prospects see what they can build and why it matters within the first few scrolls.
Accounts
Product
Cards

2021

Storytelling in a crowded space.

We helped Unit shift from “BaaS” to “embedded finance”—owning a more strategic, modern narrative. Every part of the site reinforces that positioning: from use case architecture to feature explanations and proof of speed.
About
Launch

2021

Built to accelerate marketing operations.

The site isn’t just a brand layer — it’s a growth engine. The modular CMS supports vertical campaigns, product launches, and tailored GTM motions with speed and consistency. Launches happen in hours, not days.
Categories

2021

A partnership shaped by long-term ambition

We’ve worked with Unit since their early days and continue to serve as an embedded extension of their marketing team. This latest site is the product of years of iteration and shared ambition — and it’s built to scale with them.
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Api
Banking

With thanks to

Itai Damti, Louise Ng, John Minervini, Marisol Pelaez and Jennifer Lowe