Unit

Absolute unit.

01 Masthead

Unit helps companies build banking services into their products. It's a good story, and Together has helped to tell it.

What we did

  • Branding
  • Positioning
  • Website
02 Hero

"Together has been an essential partner in developing our brand and building out our website. We think of them as an extension of our team."

John

John Minervini

Content Marketing Lead, Unit

03 Text
Colour Cards
Unit Sticker

The Client

Unit.

Unit is a banking-as-a-service platform that empowers companies to build banking into their products. Headquartered in New York City and Tel Aviv, they are backed by top investors including Insight Partners, Accel, and Better Tomorrow Ventures.

Logo
07 Notification
08 Illustration

"Usually there’s a product that we can bring to the forefront and visualise. With Unit, it’s all hidden away inside other products. Our biggest challenge was creating something visual for a product that people never see."

Will

Will Beeching

Creative Director, Together

Billboard

The Challenge

Build banking better.

We partnered with Unit in 2021. Their goal was to position themselves as a trusted financial-services infrastructure company (think Stripe or Square). In the short term, that meant evolving their brand, refining their product positioning, and building a new website to communicate their vision for the future of financial services.

10 Typography
11 Colours
12 Environments
Vertical Billboard

The Brand

Not just for fintechs. Most platforms offering banking-as-a-service speak primarily to financial technology startups, but Unit knows that their products are relevant to a much wider audience. They are speaking to builders at software companies of all shapes and sizes. Logical, clear and utilitarian, their brand is about creating value for end-customers.

  • 14 Colour

    Pivoting away from traditional FinTechs (think primary blues and greens…) we created a vibrant visual language for a company that was doing something a little different.

  • 15 Gradient

    The mesh gradients (not boring linear gradients) act as a metaphor for money flowing from place to place.

  • 16 Type

    We chose to go for a sleek sans serif that harked back to the developer feeling: flat descenders, slightly chunky.

  • 17 Illustration
  • Icons
19 Billboard
Social
21 Illustrations
Web

The Website

Visualizing banking infrastructure. How do you represent a product that most end-customers never actually see? We worked with Unit to show their banking products in real life, across a variety of use cases and scenarios.

  • 23 Widget

    We architected a web experience that would truly resonate with the primary audience of developers. Text, code, product shots, isometric shapes, and animations — all worked in harmony to tell the same story.

  • 24 Iphone

    An interesting part of the project was showing 'how' Unit worked, when it's not something that people interact with. We chose to show it through depicting example apps (and apps of Units customers) all using the Unit colour palettes and gradients.

  • Cards
26 Web Scroller
27 Iphone
28 Overview
29 Calculator
30 Payments
31 Cards
Guide
Series C
Tee
Billboard2

Web Development

Choosing the right CMS.

Working with Unit, we selected Webflow as a backend to power their website. It allows the marketing team to easily maintain the site and build new pages using components we created for them. So their team can keep the site up to date on a self-serve basis.

36 Webflow
With thanks to
Louise
Louise Ng,
Itai
Itai Damti,
John
John Minervini,
and
Jeff
Jeff Lesser.

There's more where that came from.