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<ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">You understand strategy and use it to shape design decisions that are purposeful and effective.</li>
<li data-stringify-indent="0" data-stringify-border="0">We don’t expect you to have lived your whole career in B2B, but a bit of experience here will help you hit the ground running.</li>
<li data-stringify-indent="0" data-stringify-border="0">You make real, additive design that doesn’t just look good, but actively solves client problems.</li>
<li data-stringify-indent="0" data-stringify-border="0">You follow your instinct and creativity to get to exciting answers quickly, without losing focus on quality.</li>
<li data-stringify-indent="0" data-stringify-border="0">You talk passionately offering insight about your work. Getting people excited about an idea is half the battle.</li>
<li data-stringify-indent="0" data-stringify-border="0">You recognise that brand and product are inseparable, with a strong ability to design seamlessly across brand, web, and product experiences.</li>
<li data-stringify-indent="0" data-stringify-border="0">You give and receive constructive feedback, helping us raise our design standards as a team.</li>
<li data-stringify-indent="0" data-stringify-border="0">You’re curious and questioning — always pushing for the strongest creative outcomes.</li>
<li data-stringify-indent="0" data-stringify-border="0">You’re a team player. Together isn’t just a name.</li>
</ul>

<ul class="p-rich_text_list p-rich_text_list__bullet p-rich_text_list--nested" data-stringify-type="unordered-list" data-list-tree="true" data-indent="0" data-border="0">
<li data-stringify-indent="0" data-stringify-border="0">Bring 8+ years of design experience, where you have been the creative powerhouse in branding projects.</li>
<li data-stringify-indent="0" data-stringify-border="0">Have a strong portfolio of brand identity and systems work.</li>
<li data-stringify-indent="0" data-stringify-border="0">Are proficient in Figma, Adobe CC and creative AI platforms. With a keen interest in emerging design technology.</li>
<li data-stringify-indent="0" data-stringify-border="0">Have experience in B2B tech (a strong advantage).</li>
</ul>

Senior Brand Designer

<ul>
<li>You’re a clear, confident communicator. Whether leading a room of founders or C-suite execs, you speak clearly but with authority.</li>
<li>You bring a sharp analytical mind. You’re an expert at turning deep research into insights, and insights into compelling brand positioning.</li>
<li>You know how to lead workshops. You get people talking, thinking and aligned: founders, marketers, C-level stakeholders and beyond.</li>
<li>You write with authority. From capturing big ideas in simple, evocative language that clients remember to writing a strategy document.</li>
<li>You present strategy decks with clarity and conviction. Inspiring confidence in your recommendations — whether that’s a positioning statement, value proposition or brand story.</li>
<li>You collaborate closely with design teams. With a real design sensibility, you translate strategic thinking into creative directions that feel powerful and consistent.</li>
<li>You’re curious, questioning and ambitious. Perhaps you’re looking to step into your first senior role.</li>
</ul>

<ul>
<li>Bring 4+ years of experience in strategy, brand, or product marketing.</li>
<li>Likely come from one of these backgrounds:
<ul>
<li>Product marketing lead at a tech company</li>
<li>Strategist at a brand, digital, or creative agency</li>
<li>Copywriter with strategy experience, looking to make strategy your focus</li>
</ul>
</li>
<li>Have experience in tech (SaaS, fintech, AI, etc.), or a strong interest in diving into them.</li>
<li>Have a deep understanding of brand positioning and value proposition development.</li>
</ul>

Senior Strategist

<ul>
<li>You’re versatile in design, comfortable across multiple disciplines. From decks and social media assets to ad creative, sales materials, web pages, and beyond.</li>
<li>You love building and evolving brands over time — shaping ideas into lasting experiences through ongoing creative partnerships.</li>
<li>You’ve got a solid foundation in marketing. In other words, your creative work is always purposeful, impactful, and aligned with strategy.</li>
<li>You’re adept at managing your time efficiently to meet both our high standards and the needs of our clients.</li>
<li>You bring strong opinions to the table, proactively developing solutions rather than simply reacting to challenges.</li>
<li>You’re a proactive communicator and organiser who efficiently manages their day, asks insightful questions, and confidently presents ideas to clients (all while coordinating effectively with the team).</li>
<li>You have a sharp eye for exceptional design and aren’t afraid to advocate for what truly stands out.</li>
</ul>

<ul>
<li>Bring 3+ years of experience in an agency environment (ideally).</li>
<li>Are proficient in Figma, Adobe CC, and Google Slides.</li>
<li>Are interested in animating in After Effects or Rive (even if you don’t know how).</li>
<li>Have knowledge of generative AI tools and prompting (this would be a bonus).</li>
</ul>

Digital Designer

<ul>
<li>You’re equally at home with all kinds of digital experiences, but you excel in web design and delightful UX.</li>
<li>You’re enthusiastic about tech. Most of our clients are B2B tech companies, so that’s useful.</li>
<li>You’re ambitious, and eager to build something great with us.</li>
<li>You’re not perfect. That’s okay, nobody is. But you’re extremely good at what you do. Your taste is unerring, and your aesthetic is flawless.</li>
<li>You’ve got your act together. You may be a creative spirit, but you dot the i’s, cross the t’s and do what you said you would, when you said you would.</li>
<li>You may not code, but you understand how developers bring your designs to life.</li>
<li>You’re a team player. Together isn’t just a name.</li>
<li>You only wear black. Just kidding, we’re no longer doing that.</li>
</ul>

Design Director

LinkedIn

Instagram

GitHub

X.com

zeroheight helps product teams manage their design systems, bringing together documentation, analytics and governance in one place. As the company grew, it needed to move from “documentation tool” to something bigger: design system management.
Our collaboration focused on that shift in positioning. We refined the story, structured the website around clear product pillars, and designed an experience that makes the zeroheight’s possibilities obvious. All while supporting both self-serve teams and enterprise.
Today, zeroheight is recognised as the leading design system management platform globally — trusted by ambitious product teams around the world, backed by a strong track record of enterprise adoption, and with a significant community influence.

zeroheight.com

Zeroheight

Historically perceived as a documentation tool, zeroheight had bigger ambitions. The opportunity centred on “design system management” — a category of its own. We built the site around a simple model of Document, Deliver, Measure, Manage, making additional features a core part of a new, platform-focused story.

As with zeroheight’s positioning and messaging strategy, the previous marketing site didn’t show the full scope of the product. Visitors left without understanding how it handled analytics, permissions or integrations. We made this comprehensiveness the centre of the story, with clear architecture, product packaging, UI storytelling and motion that make all possibilities visible.

The old website blurred the path between self-serve and enterprise buyers, creating confusion and wasted effort. We designed two distinct journeys and CTA strategies: Start for free for teams, and Request a demo for larger organisations. Both are supported by transparent pricing and proof points that make the next step obvious. 

Most buyers discover zeroheight through a champion (a designer, for instance) who then makes the case internally. To support them, we built proof into the experience with case studies, testimonials, and performance outcomes — giving champions the evidence and language they need to win support and secure renewals.

The old WordPress site was slow, clunky, and hard to manage. It undercut the credibility of a design tooling company with serious ambitions. We rebuilt the experience on a modern, lightweight stack, designed for speed, elegance, and ease of maintenance. The new site now reflects the quality of the product.

Repositioning the world’s favourite design system platform.

What we did

Overview

In focus

01

Less tool, more platform. 
Clarifying the category.

02

Presenting the possibilities through digital experience

03

Two clear buyer journeys

04

Helping champions win support

05

Fast, modern, maintainable

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