Fighting financial crime at bank scale.
Fraud, compliance and credit risk as one connected system, for banks, fintechs and merchants.
Overview
Sardine fights fraud and financial crime for fintechs, merchants and, increasingly, the largest banks, and had grown to over 400 customers. The heads of fraud and compliance buying it found a site showing about half its products, too thin for the specialists who check each one. We built the site around the customer journey so every product reads as one connected system, with product pages detailed enough for technical evaluators and a visual identity refined for enterprise buyers.
Our Role
Brand Evolution
Experience Architecture
Website Design
Copywriting
Development
With Thanks To
Eduardo Lopez, Alex Kushnir and Brittany Geronimo.
Redefining the standard for healthcare revenue recovery.
A brand for the people and AI agents getting providers paid on every insurance claim.
Overview
Claims denied, delayed or left unworked had become a quiet drain on healthcare providers. Amperos built a workforce of people and AI agents to follow every claim through to payment. We positioned Amperos around certainty of payment, with an identity that pairs editorial warmth with the precision of a financial instrument across the website, social and the RCM Rulebook.
Our Role
Positioning
Brand Strategy & Identity
Website Design & Content
Development
Campaign
With Thanks To
Alvin Wu, Philip Kuo, Michal Miernowski and Josh Pascual.
Leading tax compliance into the age of AI agents.
The cloud pioneer showing businesses of every size what comes next.
Overview
Avalara took sales tax to the cloud, and now puts AI agents to work wherever businesses handle compliance. As AI-native start-ups cast it as the incumbent, finance and tax teams needed proof the company they trusted was still setting the pace. We built everything around Avalara’s founding promise, making tax less taxing: a bolder brand that says it again, a website that guides each buyer through a broad catalogue, and a design system that makes every product work alike.
Our Role
Positioning
Brand Strategy & Messaging
Visual & Verbal Identity
Website Design & Copywriting
Product UI & UX Design
Marketing Materials
With Thanks To
Kael Kelly, Rafaela Rizzi, Douglas Launders, Morgan Coleman, Eileen Hansen, Michael Priestley, Reed Switzer, Dickson Bueno, Heather York Fanning, Keith Burton, Satish Kumar and Todd Rowan.
Repositioning a database tool as the control layer beneath it.
A brand and language for the teams that govern how databases change.
Overview
Bytebase grew out of open source, and its story still read like a utility: features, workflows and the tools it replaced. The platform had become a control layer for database change and access, and the platform leads and compliance owners approving it were looking for governance the site wasn't showing. We repositioned Bytebase around control, built a messaging system as rule-led as the product, and a website where an engineer and an enterprise buyer reach the same conclusion.
Our Role
Positioning
Brand Strategy & Identity
Website Design & Content
Development
With Thanks To
Tianzhou Chen, Danny Xu, Peter Zhu and Adela Chen.
Launching a new kind of assurance firm for fintechs and their banks,
with the standing of a traditional auditor and the speed of AI.
Overview
Clusia is an assurance firm for fintechs and banks, starting with the annual Nacha audit they must pass. Handing an audit to AI takes a great deal of trust, so compliance teams and sponsor banks needed Clusia to feel as assured as a leading law firm. We gave Clusia that composure while keeping it unmistakably AI-native: a mark that animates while software drafts, then hands over, and a website showing what the software prepares and what an auditor signs.
Our Role
Brand Strategy & Messaging
Visual & Verbal Identity
Website Design & Copy
Website Development
Marketing Materials
With Thanks To
Reed Switzer and Nolan Hendrickson.
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That’s the latest. Our full body of work lives on our Work page.