Bigtincan is an absolutely huge sales enablement company that helps global brands deliver better buying experiences to their customers. To solidify their place as a market leader after a decade of fast growth and several acquisitions, the team decided it was time for a major brand and positioning rethink.
“Together took our product positioning, messaging, and brand expression to a new level.”
VP Marketing, Bigtincan
Back to the future.
To bring Bigtincan’s brand back into sync with the reality of its business, we worked with their team to rethink their product story, roll out a new brand, and launch a conversion-boosting website. The concept for the updated brand grew out of the idea of “the buying experience of the future.”
Step into your office.
Brand elements are designed to communicate clarity and peace of mind. Bigtincan tidies up a sales person’s cluttered digital desk, before giving them a single well-ordered place for everything they need to do their work. Much better.
An earthy colour palette contrasts with the saturated blues used by several competitors.
Matter is extremely readable sans-serif grotesk. Professional with just a dash of quirky.
The desk of the future, sumptuously recreated in 3D.
Friendly and professional, Bigtincan’s people face the camera with warm smiles and pastel backgrounds.
Simple line art with occasional pops of colour and hand-drawn strokes for emphasis.
Abstracted 3D for extra pop.
A playful, human tone of voice.
The greatest story ever sold.
Closely aligned with the brand, Bigtincan’s new website tells the story of the buying experience of the future. The contrast between the old and new ways of working is an ongoing narrative theme, with Bigtincan presented as the bridge between the two.
We could go on.
Beyond the launch of the new brand and website, our partnership with Bigtincan continues unabated on many fronts, with updates and additions to the site, A/B testing of features, ebook cover design, and more.