Everything in order.
Peregrine is a pioneering public safety platform that collects and crunches vast amounts of data to help police, emergency services and criminal justice make decisions quicker and better. An early stage startup founded by veterans from tech giant Palantir, Peregrine asked us to help build its brand and fine-tune its positioning.
Information in formation.
Peregrine’s technology gives public safety agencies unprecedented power to connect dots and react to events. Eager to avoid the connotations that plague some of their competitors, Peregrine wanted a brand that would show off the effectiveness of their technology, and the respect for privacy, civil liberties and community service at its core
An open and shut case.
Peregrine had a logo but the brand wasn’t there yet. Our design for their identity aimed to balance technological prowess with human outcomes. We settled on a core concept of “breakthrough moments,” highlighting how Peregrine pulls together real-time data from different sources to help public safety agencies react to events as they happen.
And … action.
Our brand designers developed a visual language that spoke the language of public safety — shaping the typeface, colour palette and suite of graphics around the idea of action.
Archia from Atipo Foundry mixes rounded forms and technological characteristics and sets the tone for Peregrine’s identity.
Dark and earthy hues ground the brand, with more vibrant colors to portray speed, efficiency and action.
Shots of police and emergency services at work, treated to match Peregrine’s color palette.
Animated cityscapes show Peregrine connecting disparate data sources in real-time.
A human touch.
For the website, our goal was to balance technology with humanity, showing not just abstract images of the digital product itself, but also actual public safety personnel in the field. Micro-animations illustrate the real-time nature of Peregrine's platform, with 3D cityscapes and isometric illustrations reinforcing the narrative.
